Feb 23 2013, 11:04am CST | by Luigi Lugmayr
The study using data from Gallup from a global survey of 234,917 responders found people all over the world experienced more happiness when spending on others than when spending on themselves. The findings held true from poverty-stricken Uganda to nations in the wealthy West, Daily Express reported Saturday.
For the study, the researchers tested the idea with an experiment in which they gave 200 students from Canada and South Africa a small amount of money and told them to either buy treats for themselves or for a child in hospital.
The students reported higher levels of well-being after purchasing a goody bag for a sick child than when buying one for themselves.
"The findings provide the first evidence that the warm glow of spending on someone else rather than on oneself may be a widespread component of human psychology," said Lead author Lara Aknin.
"From an evolutionary perspective, the emotional benefits that people experience when they help others acts to encourage generous behaviour beneficial to long-term human survival."
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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